{"id":8790,"date":"2024-02-05T16:17:04","date_gmt":"2024-02-05T16:17:04","guid":{"rendered":"https:\/\/wildeman.agency\/blog\/types-of-google-ads\/"},"modified":"2024-11-26T15:49:28","modified_gmt":"2024-11-26T15:49:28","slug":"types-of-google-ads","status":"publish","type":"post","link":"https:\/\/sanderwildeman.com\/en\/types-of-google-ads\/","title":{"rendered":"All types of Google ads at a glance"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ top_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves_opacity”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_column_text text_direction=”default”]No doubt you are familiar with Google ads. Think of ads when you look something up on Google or a video ad on YouTube. But as an advertiser, how exactly do you set up such an effective campaign? And what other possibilities are there?<\/strong><\/p>\n

In this blog, we’ll take you through all nine types of Google ads and explain how each type differs in placement, benefits, intended use, key features and key KPIs.<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Content” font_container=”tag:h4|text_align:left|color:%23fc5947″ use_theme_fonts=”yes”][vc_column_text css=”” text_direction=”default”]1. Google Search<\/a>
\n2. Google Display<\/a>
\n3. Google Video<\/a>
\n4. Google App<\/a>
\n5. Google Shopping<\/a>
\n6. Google Local Services<\/a>
\n7. Google Discovery<\/a>
\n8. Google Performance Max<\/a>
\n9. Google Smart ads<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(206,221,235,0.3)” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#ffffff” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves_opacity”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”150″][vc_custom_heading text=”What types of ads does Google offer?” font_container=”tag:h3|text_align:left|color:%23000747″ use_theme_fonts=”yes” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text text_direction=”default”]Within Google Ads, there are nine different types of ads to choose from, namely Search, Display, Video, App, Shopping, Discovery, Local Services, Performance Max and Smart Ads.<\/p>\n

Each type of Google Ad is displayed on one or more Google properties, including channels such as YouTube, Google Shopping, the Google SERP, Gmail inboxes and the Play Store. Most types also have options to appear on properties of external partners on the Web.[\/vc_column_text][divider line_type=”No Line” custom_height=”25″][image_with_animation image_url=”7035″ image_size=”medium_featured” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”150″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(255,255,255,0.3)” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”Google-search” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves_opacity”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”150″][vc_custom_heading text=”1. Google Search” font_container=”tag:h3|text_align:left|color:%23000747″ use_theme_fonts=”yes” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text text_direction=”default”]\n

What are Google Search ads?<\/span><\/h4>\n

Because the search engine is the beating heart of Google, search ads are the foundation of Google’s advertising program. These text-based ads resemble standard link listings in the SERP (search engine results page), complete with common elements such as the website name, favicon, page title and meta description.[\/vc_column_text][vc_column_text text_direction=”default”]\n

Good to know about search ads<\/span><\/h4>\n

Within your search campaigns, it is good to pay attention to your Quality Score and your maximum CPC (cost-per-click). This Quality Score is determined based on three factors related to your ad: expected click rate, relevance to what people are searching for, relevance of the page your ad links to.<\/p>\n

With a low Quality Score and low budgets, your ads may show up in results at the bottom of the page, where users have to scroll a long way to see them. With a higher CPC budget and a high Quality Score, you have a better chance of having your ads appear first on the page above the competition.[\/vc_column_text][vc_column_text text_direction=”default”]\n

Google Search ads in brief<\/span><\/h4>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]Key features<\/strong><\/p>\n