{"id":8652,"date":"2024-06-21T09:52:08","date_gmt":"2024-06-21T09:52:08","guid":{"rendered":"https:\/\/wildeman.agency\/blog\/9-steps-for-successful-employer-branding\/"},"modified":"2025-10-08T07:28:56","modified_gmt":"2025-10-08T07:28:56","slug":"9-steps-to-successful-employer-branding","status":"publish","type":"post","link":"https:\/\/sanderwildeman.com\/en\/9-steps-to-successful-employer-branding\/","title":{"rendered":"9 steps for successful employer branding"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ top_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”25″][vc_column_text css=”” text_direction=”default”]\n
In the current job market, there is no getting away from promoting your organization as an attractive employer to potential employees. Employer branding is an essential basis for using recruitment marketing to fill specific vacancies and to retain employees for the long term. <\/strong><\/h5>\n
The creation and execution of an employer branding campaign consists of several strategic phases. This blog describes the 9 steps you will use to create a successful employer branding campaign. <\/strong><\/h5>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Contents” font_container=”tag:h3|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=””][vc_column_text css=”” text_direction=”default”]\n
    \n
  1. Define your objectives<\/a><\/li>\n
  2. Visualize your target audience<\/a><\/li>\n
  3. Develop your Employer Value Proposition (EVP).<\/a><\/li>\n
  4. Set up your campaign<\/a><\/li>\n
  5. Choose the right channels<\/a><\/li>\n
  6. Engage your employees<\/a><\/li>\n
  7. Run the campaign<\/a><\/li>\n
  8. Measure & optimize<\/a><\/li>\n
  9. Maintenance & evaluation<\/a><\/li>\n
  10. Conclusion<\/a><\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”definieer-je-doelstellingen” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”1. Define your objectives” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Identify your goals<\/strong><\/span><\/h4>\n

    Determine what you want to achieve with your employer branding campaign. Common goals include attracting top talent, increasing employee retention, improving the company’s reputation and increasing employee engagement.<\/p>\n

    Make it measurable<\/span><\/h4>\n

    Establish key performance indicators (KPIs) to measure success. These can include application rates, employee turnover, social media engagement and employee satisfaction scores.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”breng-je-doelgroep-in-beeld” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”2. Visualize your target audience” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Employee profiles <\/strong><\/span><\/h4>\n

    Develop detailed profiles of your ideal candidates and current employees. Consider demographics, career goals, values and interests.<\/p>\n

    Employee feedback<\/span><\/h4>\n

    Gather insights from current employees through surveys, focus groups or interviews to understand their perceptions and experiences. This information is essential and forms the basis for formulating authentic usp’s that will be reflected in the emloyer branding. Potential candidates who become employees through the campaign will have confirmation that the usp’s they came in on actually exist in the workplace.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”ontwikkel-je-employer-value-proposition” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”3. Develop your Employer Value Proposition (EVP).” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    USPs<\/strong><\/span><\/h4>\n

    Identify what makes your company unique as an employer. This may include culture, career opportunities, fringe benefits and work-life balance.<\/p>\n

    Consistency<\/span><\/h4>\n

    Make sure your EVP is consistent with your company’s overall brand and values.[\/vc_column_text][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”zet-je-campagne-op” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”4. Set up your campaign” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Core message<\/strong><\/span><\/h4>\n

    Create a clear, compelling message that conveys your EVP.<\/p>\n

    Campaign corporate identity<\/span><\/h4>\n

    Develop a clear Employer branding campaign house style with its own tone of voice. This is clearly a different tone of voice than the communication style you use to customers or stakeholders.<\/p>\n

    Content Strategy<\/strong><\/span><\/h4>\n

    Plan a mix of content types (videos, blog posts, testimonials, updates on social media) that highlight different aspects of your EVP.<\/p>\n

    Storytelling: employee stories<\/span><\/h4>\n

    Use authentic stories and testimonials from current employees to illustrate your company culture and values.[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(217,218,238,0.3)” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”50″][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Reading tip: How to make a good employer brand video.” font_container=”tag:h2|font_size:30|text_align:left|color:%23000747|line_height:1.2″ use_theme_fonts=”yes” css=””][vc_column_text css=”” text_direction=”default”]An employer brand video answers common questions about company culture, work environment and company vision early on, positioning your brand as an attractive employer. \u2728 But how do you make a good employer brand video?[\/vc_column_text][divider line_type=”No Line” custom_height=”15″][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-2″ solid_text_color_override=”#000000″ icon_family=”none” text=”Read the blog” url=”https:\/\/sanderwildeman.com\/en\/how-employer-brand-video-making\/” css_animation=”flipInX”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”9670″ image_size=”medium” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”10px” box_shadow=”medium_depth” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/sanderwildeman.com\/hoe-employer-brand-video-maken\/”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”kies-de-juiste-kanalen” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”5. Choose the right channels” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Work at page<\/strong><\/span><\/h4>\n

    Optimize your careers page with engaging content, clear job descriptions and an easy application process. Pack this clearly into the employer branding house style based on the above elements.<\/p>\n

    Social media<\/span><\/h4>\n

    Use platforms such as LinkedIn, Instagram, Facebook and X to share content and connect with potential candidates.<\/p>\n

    Vacancy and assessment sites<\/strong><\/span><\/h4>\n

    Establish a presence on job boards and respond to reviews to manage your reputation. Fill your company pages with the expressions you’ve had developed within your employer branding campaign.<\/p>\n

    Events<\/span><\/h4>\n

    Participate in or organize career fairs, webinars and industry events to increase your visibility. Don’t forget to use expressions of your employer branding corporate identity there as well.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”betrek-je-werknemers” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”6. Engage your employees \u2642\ufe0f” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Internal communication<\/span><\/h4>\n

    Keep employees informed and involved through newsletters, meetings and intranet updates. Keeping the employee base up to date with talented colleagues is in everyone’s best interest.<\/p>\n

    Ambassador programs<\/strong><\/span><\/h4>\n

    Encourage employees to become ambassadors. Provide them with the tools and training to share their experiences on social media and at events. You can also consider a referral program where employees receive financial rewards when they bring in a new colleague.[\/vc_column_text][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”voer-de-campagne-uit” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”top” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”7. Run the campaign” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Content Calendar<\/span><\/h4>\n

    Develop a content calendar to post regularly and consistently on all chosen channels.<\/p>\n

    Monitor & respond<\/strong><\/span><\/h4>\n

    Actively monitor social media channels, review sites and other platforms to connect with your audience and respond to feedback.<\/p>\n

    Create promising target groups<\/strong><\/span><\/h4>\n

    Set up a marketing funnel that allows you to target groups of potential candidates and map them. To do this, use the See, Think, Do, Care model<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”meet-en-optimaliseer” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”8. Measure & optimize” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Track performance<\/strong><\/span><\/h4>\n

    Use analytics tools to track your campaign’s performance against previously established KPIs.<\/p>\n

    Optimize<\/strong><\/span><\/h4>\n

    Use the learnings to adjust your campaigns and continually optimize results.<\/p>\n

    Collect feedback<\/span><\/h4>\n

    Collect continuous feedback from candidates and employees to identify areas for improvement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”onderhoud-en-evaluatie” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”9. Maintenance & evaluation \u2699\ufe0f” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]\n

    Track performance<\/strong><\/span><\/h4>\n

    Use analytics tools to track your campaign’s performance against previously established KPIs.<\/p>\n

    Continuous effort<\/strong><\/span><\/h4>\n

    Employer branding is an ongoing process and labor market conditions are constantly changing. Regularly update your content and strategies to stay relevant.<\/p>\n

    Stay current<\/span><\/h4>\n

    Keep up with industry trends and best practices to ensure your employer brand remains competitive.[\/vc_column_text][divider line_type=”No Line” custom_height=”150″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(255,255,255,0.3)” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”conclusie” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”both” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”100″][nectar_highlighted_text text_color=”#000747″ scribble_color=”#fc5947″ style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_out” text_direction=”default”]\n

    Conclusion<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default”]An effective employer branding campaign requires a thoughtful strategy and consistent effort. By defining clear objectives, understanding your target audience, developing a strong Employer Value Proposition (EVP), and using the right channels and content, you can build an attractive and authentic employer brand. Involve your employees as ambassadors, monitor progress closely and continue to optimize your approach based on feedback and data. With these steps, you can not only attract top talent, but also foster a positive and engaged work culture and retain valuable staff.[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” bottom_margin=”-184″ bottom_margin_tablet=”-117″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”cta” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_position=”top” shape_divider_height=”100″ bg_image_animation=”none” gradient_type=”default” shape_type=”speech”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”150″][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”Need help professionalizing your employer branding?” font_container=”tag:h2|text_align:left|color:%23000747″ use_theme_fonts=”yes” css=”” el_class=”mobile_smaller”][divider line_type=”No Line” custom_height=”15″][vc_column_text css=”” text_direction=”default” max_width=”750″]Sander has 25 years of experience conceiving and executing branding & marketing campaigns, including employer branding. Are you looking for support and want to know how he can help you? Then get in touch.[\/vc_column_text][divider line_type=”No Line” custom_height=”25″][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-2″ solid_text_color_override=”#000000″ icon_family=”default_arrow” text=”Get in touch” url=”https:\/\/sanderwildeman.com\/#contact” css_animation=”flipInX”][divider line_type=”No Line” custom_height=”150″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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