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Interim Marketing, Communications
& Project Management

Are you looking for an experienced all-round interim Marketing & Communications Manager or do you temporarily need additional expertise on a special project? I am ready to help your organization move forward.

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This is how I can help you

With a clear objective in mind, I am an efficient, flexible and people-oriented contribution to your organization. From strategy to execution, both as a manager and as a team member.

Strategy

Is your organization facing a major change of direction and are you looking for an experienced professional to guide that process? I’ll help you shape and execute a strategy.

Transition

A new project often creates a change within the organization. I can help you make the necessary changes so that the project is successfully implemented.

Teams

Looking for a temporary department manager or a steady replacement for one of your team leaders? As a focused and empathic interim manager, I will help your colleagues through this period.

I can realize these projects
for you

I have completed over 500 projects for 100+ clients. Would you like to know more about that and are you curious how I can help your organization move forward as an interim professional? If so, please contact at.

Marketing Strategy

Lacking a good marketing strategy, or are you starting or facing a rebrand? I’ll guide you and your colleagues toward a solid strategy and plan of action.

Communications

Much of my experience lies in internal and external communication, for example around campaigns or transformation processes. But also in the area of improving tools and processes.

Stakeholders

In many long-term assignments, I have dealt with stakeholders. Shareholders, members of a trade association, residents. I serve them each from their own interests.

Online marketing

Over the past ten years, I have set up online campaigns for many different clients. I have extensive experience and knowledge of all common platforms and techniques.

Production Coordination

From corporate identities and logos to websites, corporate films, animations, offline expressions and exhibition stands. I oversee all production processes and direct all parties for you based on the defined strategy.

Project Management

My background is in Marketing & Communications, Sales and Journalism. But I also enjoy working out of the box. What project is on your mind?

Who am I

I have been working in Marketing, Communications and Project Management for over 25 years now. First as an employee, and since 2010 with my own Wildeman Creative Agency. I now bring all this experience to your organization as an interim manager.

With a team of five employees and a network of 30 freelancers, we served 100+ clients in the areas of Branding, Content and Online Marketing for 15 years. I regularly noticed that a client lacked knowledge, experience or time to properly supervise projects both in terms of content and process. At the same time, I myself increasingly felt the need to work more embedded at organizations, and less as an external agency. That is why I am available as Interim Marketing, Communication and Project Manager from 2025.

Branches

City Marketing, Energy Transition, Health, Building & Housing, Fashion, Food, Sustainability, Sports, Tourism & Recreation, Development Aid, Education, Advocacy, Transportation, Industry.

Features

Entrepreneurship & Ownership, Transparent, Efficient, Accessible, Analytical, Pragmatic, Flexible, Human.

Digital skills

Microsoft Office, Teams, Sharepoint

90%

Google Workspace, Ads, Analytics

90%

Facebook & Instagram Ads

85%

Adobe Creative Cloud, Canva

80%

CRM, Project Management

85%

WordPress, Woocommerce

80%

Microsoft Word, Excel, PowerPoint, Outlook, Teams, Sharepoint, Google Workspace, Google Ads (Certified), Google Analytics (Certified), Looker Studio, Yoast SEO, Mailchimp, Brevo (SendinBlue), HotJar, WordPress, Woocommerce, WPML, Salient, Envato Market, Themeforest, Meta Business Suite, Meta Ads, Hootsuite, Social Champ, Swydo, Adobe Premiere Pro, After Effects, Photoshop, XD, Canva, Mister Horse, Final Cut Pro, various project management & CRM systems such as Exact, Gripp, Hubspot, Zapier. And of course ChatGPT 🙂

Personal interests

Sports, Tech & Gadgets, Film, Healthy & Burgundy Lifestyle, Motorcycling, Personal Development, Automotive, Travel, Languages and Cultures.

Sander Wildeman

Interim Marketing, Communications
& Project Manager

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Languages

Dutch

100%

English

90%

Spanish

90%

German

65%

French & Italian

40%

Japanese

15%

Approach

No two clients are the same, but there are proven methods for success. With each interim assignment, I look for the best match between the client’s identity and culture and the experience I bring from similar assignments.
1

Getting to know and analyzing

Understanding your organization, goals and challenges.
We start with an extensive introductory meeting to delve deeper into the current situation, your expectations and the specific challenges your organization faces. This results in an initial analysis of the most important points of attention and opportunities.
2

Goals and strategy

Set clear goals and develop a plan of action.
Based on the analysis, we determine clear and tangible goals. I then work out a strategy in line with these goals. Think of marketing objectives, communication strategies or specific project goals.
3

Plan of action & resources

Create a detailed plan and identify needed resources.
Together, we create a plan of action with specific actions, a timeline and required resources. If necessary, I will use my network to add additional expertise and capacity. This ensures that we can work efficiently from day one.
4

Implementation & execution

Implement the plan effectively and purposefully.
During this phase, I take the lead in implementing the plan. Whether it’s managing your internal team, coordinating external vendors or performing specific tasks hands-on, I make sure everything is on track and aligned with strategy.
5

Evaluation & optimization

Measure results, evaluate and adjust as needed.
After implementing the key steps, we evaluate the results together. Where necessary, I optimize the approach to achieve maximum impact. This evaluation ensures that your organization is ready for future projects and challenges.

Clients

I have completed assignments for more than 100 very diverse clients. From commercial companies to non-profit organizations, governments and NGOs.

Cases

Over the past 25 years, I have completed more than 500 projects, with three examples below giving an idea of my knowledge and experience. Would you like to see more examples and see what I could do for your organization as an interim manager? If so, please contact at.

Marketing Strategy & Production

For the largest income insurer in the Netherlands, I professionalized the consumer marketing. This consisted of translating the German corporate identity to the Dutch market, designing and building the new website, and producing commercials, animations, infographics, brochures, photography and online campaigns. My work consisted of leading strategic brainstorming sessions and the joint project team, drafting briefings for designers and web builders, coordinating the web design and construction and all content. And devising and implementing an online marketing strategy and associated LinkedIn campaign.

Stakeholder management

For Amsterdam & Partners, I restructured the customer journey for business stakeholders by setting up a new Relationship Management department, with an inside and outside sales force consisting of customer specialists focused on customer segments rather than the organization’s own products and services. After several brainstorming sessions and proposals to management, I set up the Relationship Management department. This was a major organizational change where I used Kotter’s eight steps for change management. I then provided daily leadership to the team, and was responsible for all communications to stakeholders, including the organization of biannual member meetings.

Resident communication

For the largest public waste and energy company in the Netherlands, I carried out dozens of online projects in the field of resident communication, including the 100-100-100 project in which 3,500 residents from more than 30 municipalities simultaneously took on a challenge in the field of waste separation and prevention. As project manager for HVC, I devised and implemented many campaign concepts, including some in direct cooperation with 25+ municipalities. I was also responsible for planning and budget monitoring, managing marketeers and content creators, and organizing more than 50 residents’ meetings.

What others say about me

“
Adriaan de GierConflict Solutions

“Sander managed rebranding our corporate identity and the design and construction of our new site. It was a perfect collaboration that led to a beautiful result. Many thanks!”

“
Ernica WoudenbergLung Fund

“Sander guided and advised us well from beginning to end. He is a professional, flexible and versatile partner. Advance clear agreements and deadlines are met, as is the pursuit of optimal results.”

“
Martin KotzurHilton Hotels & Resorts

“Sander and his team were amazing from the first moment. They were very dedicated to reach the highest quality and managed to overcome any operational challenges with ease.”

“
Annemiek MeijerHVC

“From large-scale multimedia campaigns, advice on online deployment, video productions and thinking along and working out creative productions; with Sander it's all possible. The collaboration is always professional, enthusiastic and driven.”

“
Kate RadfordWar Child

“Sander understood how to get our message across, sometimes better than we did, and has created content which resonates with our target groups. Not only by working efficiently and creatively, but also putting all involved at ease.”

“
Vibeke HelderHVC

“Sander wants to get the best out of productions and campaigns and always goes for maximum results. He thoroughly immerses himself in the subject matter and always thinks carefully with us as clients. Deadlines are sacred and are always met.”

“
Elise van SchalkwijkMunicipality of IJsselstein

“Sander's knowledgeable and creative mind came up with a campaign featuring striking images with short, catchy messages. Our thanks for advice, guidance, design and execution.”

Blog

I compile questions that regularly come back to my clients in a blog and publish them regularly on my site or through my LinkedIn profile.

How can I help you?

Want to know what I can do for your organization as an Interim Marketing, Communications and Project Manager? Then contact me for a no-obligation appointment.